Elke and Arno Morenz started the collection back in 1968, the year of the May revolution in Paris. Because of Elke’s friendship with the Lettrist artist Maurice Lemaitre since 1962, the couple collected works of the prevailing counter cultures. They focused on art, which also was politically inspired, such as “Lettrisme” and “Internationale Lettriste” (later “Internationale Situationniste”). The seven avantgardes in the EAM-Collection today reflect five decades of collectors’ research. Meanwhile, Swana Pilhatsch-Morenz has followed her mother as the collection's partner and curatorial director.