Office Impart
OFFICE IMPART, founded in April 2018 by Johanna Neuschäffer and Anne Schwanz, is a gallery, but one that extends the standard definition of a gallery. The world is changing, and so is how art is presented and sold. To be part of this transformative process, the traditional model of the gallery needs to be expanded. And this is precisely what we seek to achieve with OFFICE IMPART.
One of the many impacts of the digital age that is key to the presentation of art is a new understanding of space as a multidimensional structure that can be linked in all directions.
OFFICE IMPART lives this understanding of space as a flexible, dynamic construct that connects with various partners and presents content that manifests itself in various formats and spaces, digital and real.
For OFFICE IMPART, exhibiting art is just as important as an auxiliary program of artist talks, tours, and joint projects to link up different fields of the art world. OFFICE IMPART also sells art, but the gallery program is not defined primarily by way of the artistic positions. Instead, for us a personal and consciously subjective presentation of points of views and strategies of value is decisive that allows for individual interests and seeks to help everyone to reach their own judgement. In so doing, OFFICE IMPART seeks to provide what most of those interested in art are seeking when they acquire artworks: not just ownership, but a sense of participation.
In addition, the two founders see themselves as co-thinkers of an art market that is changing due to digitalization. This includes observing and analyzing the market like the research initiative ART+TECH Report.