Initiated by Mihai Pop and Adrian Ghenie, Plan B is a production and exhibition space for contemporary art. At the same time, it is a research center focusing on the Romanian art of the last 50 years by revealing works of remarkable artists without previous international exposure. The name of the gallery—Plan B—is a reference to the general situation of art spaces in Romania: as these are mostly reliant on insufficient public resources, the 'plan B' fallback is animated by individual involvement, a different understanding of the institutional and a coherent managerial policy.