DITTRICH & SCHLECHTRIEM proudly present the debut solo show of Harry Nuriev (b. 1984), the New York- and Paris-based artist, designer, and founder and creative director of Crosby Studios. For his installation, The Foam Room, a set of custom foam-producing structures embedded with cables and lights, is choreographed to fill the subterranean gallery space with massive amounts of bubbling white foam, immersing visitors. Conceptually, the foam party represents a fascinating phenomenon where millions of air bubbles are suspended within a thin film of water held together by soap molecules. This ephemeral wonder can rapidly expand and vanish, mirroring the fast-paced nature of industry and our fleeting attention to spatial and economic concerns. In today’s consultative era, art is often reduced to a mere party trick, with the artist serving as a commercial tool or marketing gimmick—much like the fleeting nature of soap foam, which can burst and disappear instantly.

Nuriev’s self-defined “Transformism” and reconstructive style fuse art, design, architecture, and fashion, breaking the boundaries that have traditionally separated these four creative fields to challenge broader ideas about how we live and work. For further information on the artist and the works or to request images, please contact Owen Clements at owen(at)dittrich-schlechtriem.com.

HARRY NURIEV (b. 1984) is a New York- and Paris-based artist, founder and creative director of Crosby Studios (est. in 2014). Nuriev’s creative practice spans a broad range, including immersive environments, art installations, public spaces and objects.

All are created through the lens of “Transformism”—a movement Nuriev invented to describe his world and style and communicate the practices that prioritize transformation and transformative experiences that are around him. Nuriev pushes his passion for experimentation with everyday objects we engage with. Through this process he aims to create extraordinary statements about today’s society based upon relevant yet conventional items and moments. Nuriev takes people out of their comfort zone and distracts their attention to feel a new feeling and become alert to things he finds important.

The New York Times Magazine has heralded Harry Nuriev as a pioneering voice in global minimalism, citing the instinctive influence of craft and architecture on his work. He has given a number of lectures and done educational programs at institutions including Harvard, Pratt, and the Royal College of Art in London, and done creative collaborations and projects with leading global brands and artists including Balenciaga, Nike, Dover Street Market, OMA, Liam Gillick, and Gucci.