Berlin is dressing up for the Fashion Week. No matter whether it rains or snows, if you are still under an after-Christmas financial recovery plan or just far from looking like the shape of a cigarette.
Iris has been up and down, commuting Berlin and New York since she graduated in Fine Arts in Holland. She is part of the artists collective Kimberly Clark. Her works are now being shown at Luis Adelantado in Valencia and Mexico, and later on this year she's having a solo show in Paris at Bugada & Cargnel.
Having been working in visual arts for over 13 years makes you experience that art as a full-time job can be something really hardcore for your brain. It keeps your head busy and ties you to the desk, and you just can't be sitting in the studio all the time, sometimes you need to load up your inspiration. We need to put the energy of those moments in which we are not working into something different, something more down to earth that give us some free space in our heads. This is a complete different activity, we often feel like children playing to have a shop
What is your main concept?
This is mainly a clothing store, but we also like to show some art, so we are asking artists we like to do something here. We'd also like to further develop the design part. For the moment we have these pieces of furniture by dutch designer Inneke Hans. They are made of hard-packed plastic and look like quite cartoonish sculptures. We're also planning to show more artists objects.
I love that name because it sounds like a brand, but it's also nice that there is a little story behind.
The name Isobel Gowdie has been hanging around since my childhood, as I loved that Alex Harvey Band song with the same name. They sang about a hooker, but we researched a little and found out that in fact she was a woman who claimed to be a witch during the XVIth century. It is stated in historiography that she confessed in order to avoid torture, but one can just assume that she just suffered from dementia
Are you planning to do any special opening event or presentation?
We will be presenting a new artist every month from february on, but we are trying to avoid classical vernissages since we already had plenty of them ourselves while being involved in several artist run spaces. And after all this is not a gallery as such. We will keep displaying artists books and works. In february we are presenting Dean Young, finalist of the Pulitzer prize and recognized as one of the most energetic and influential poets nowadays. Let's see if we can arrange some video screening for a one-night event sometime In the future. As for the official opening celebration, it will be held in spring
We are still fresh, we just opened. For the time being we are showing some of our own works and adding more artists names to the program, but we got a good artist line up so far, including Simon Evans, Sarah Lannan, Jorunn Hancke Øgstad, Marius Engh, Ada van Hoorebeke...
What are you plans for Fashion week?
We will be presenting a poster-project, serving prosecco after 18.00 every evening, and will stay open until 22.00